I met Glass Hamlet in May of 2017, just days after the release of his debut album, Author’s Preface and was brought on to his team to reach out to publications. Since that time, I have assumed various roles thorough a number of projects some are highlighted below.
Not Your Space
Our initial plan for this music video was to find one animator to work in the style of Ка-тет feat. Oxxxymiron – Машина Прогресса. Instead, we decided on taking inspiration from Daniel Johns’ Going on 16. Over the next 10 months, I was tasked with finding our team of more than two dozen student animators spanning all six inhabitable continents, cutting our source video into sections to assign to them, deciding on a plan for the overall look of the video, giving directions to each member of the team, remaining in contact with the animators until they turned in their final sections, finding replacements for any members who did not complete their assignments and securing permissions for release. I also wrote and sent out press releases and gave an interview with Glodeane Brown from Culture Fancier.
This Ain’t For Hype
When GH dropped the video to a bilingual track calling for his lyrical inspiration (Russian rap artist, Oxxxymiron) to release his long-awaiting next album, I was asked to reach out to the media in hopes of having the track heard by Oxxxy himself. Through my research, in the week following release, I found a Russian rap news YouTube channel that hadn’t previously been on our radar. They surprised us by covering the video leading it to going viral (over half a million views) and receiving attention from Oxxxy in the form of a tweet “I see talent“.
After the one he had lined up bailed last minute, GH found himself in Paris without a cinematographer for a video shoot that had to occur within a matter of days. I was asked to find a suitable replacement, preferably a student. After contacting a number of film students and hearing back from three interested parties, we decided on Elizaveta Luzina. The video was shot one day the following week. I subsequently obtained a review by Chelsea Moore of We Earthbound Stars.