My discussions with Franchise‘s manager started in November 2018, ahead of a rash of new singles slated for release in early 2019. On their team, I handle viral and influencer marketing. Including finding individuals in categories requested by them and making suggestions about potential avenues based on the content of the tracks and videos being released. I then pitch the track or video to these parties in accordance with what we are asking of them. Often a review for the purpose of cross-promotion.